Khalil Zammeli works on Missions
Missions.
Each of these was a stretch. Co-founded, built, or run end-to-end. Honest write-ups: what worked, what broke, what I'd do again.
Fissa Agency
Six e-commerce clients, three markets, one operating mode. Get them online and generating revenue.
E-commerce consultancyMulti-client portfolio managementB2B to D2CWordPress / WooCommerceCatalogue managementMarket localizationUX prioritizationSprint planningConversion optimizationHospitality techProject managementMENA marketEuropean market WordPressWooCommerce
Open file → N° 02 Bakchich Store
New revenue layer for a creator monetization platform. Merch first, then unexpectedly, digital products.
Product ownershipPRD writingSprint planningAgile ceremoniesE-commerceCreator economyAutomation (N8N, Typebot)Internal toolingCustomer support opsCampaign managementWordPress / WooCommerceMedusa.jsAppsmithClaude CodeCommunity-led growthGrant applicationsMENA market WordPressWooCommerceMedusa.jsAppsmithn8nTypebotClaude Code
Open file → N° 03 Lisssen
Music tech platform for independent Tunisian artists. Marketplace, distribution, merch.
Product roadmap ownershipMulti-product sequencing0-to-1 buildingMarketplace dynamicsPaid acquisitionMVP scopingPivot decisionsFundraisingCreator economyMENA marketMusic techMeta Ads WordPressMongoDBExpressReactNode.js
Open file → N° 04 skilled.live
Edtech for creatives in a market that didn't yet know teaching could be income.
User discovery0-to-1 product buildingTradeoff decisionsConstraint-driven shippingGo-to-marketStakeholder validationCreative market insightEdtechMENA market WordPressLearnDash
Open file →